TheU.S. and Canada premium bottled water market size was valued at USD 6.02 billion in 2022and is expected to grow at a compound annual growth rate (CAGR) of 7.6% from 2023 to 2030. Mineral content, source of the water, and additional composition are some of the unique selling points that create a premium image of bottled water. With increased awareness about hydration, ingredients, and the source of materials, consumers in the U.S. and Canada have been demanding premium bottled water. This trend is expected to drive the market over the forecast period.
Premium bottled water has proved to be not only a key component of the U.S. and Canada liquid refreshment beverage market but is also on track for additional increase in per capita consumption in the coming years. Beverage Marketing Corporation predicts that it could climb to around 50 gallons in the upcoming years. Premium bottled water set themselves from the mass market with a unique selling point, attracting a target group of consumers and commanding a higher value than the mass market. Growing awareness among consumers regarding premium-quality drinking water is the primary factor driving the market growth.
In recent years, Americans and Canadians have switched from carbonated beverages to premium bottled water as these products are calorie-free and healthier. With increased awareness about hydration, ingredients, and the source of materials, consumers in the U.S. and Canada have been demanding premium bottled water. This trend is expected to drive the market over the forecast period.
Rising concerns regarding decreasing groundwater levels in the country, which results in the deterioration of water, and increasing instances of floods, drive the demand for bottled water in the country. In addition, various factors drive the demand for premium bottled water in the U.S. and Canada, such as portability, easy usage, and minimal maintenance costs. The scarcity of drinking water in several regions drives the need for safe drinking water, leading to increased product sales.
The U.S. has some of the major premium bottled water companies, including Nestlé S.A., The Coca-Cola Company, PepsiCo Inc., and Dr Pepper Snapple Group. These companies focus on product launches, which increases the product visibility among consumers. Numerous bottled water manufacturers in the U.S. are introducing flavored products as a rising number of Americans are switching from high-sugar carbonated drinks to premium flavored water.
For instance, in March 2021, The Coca-Cola Company introduced smartwater+, a new line of premium wellness waters with unique ingredients and flavor extracts. The company is selling this product through select grocers and retailers across the U.S. As per the company, the premium water category’s growth is backed by the fact that consumers have been embracing an evolving definition of health and wellness and an expanded role of hydration in their lives.
On the basis of distribution channels, the supermarkets & hypermarkets segment dominated the U.S. and Canada premium bottled water market in 2022 with a 37.9% share in revenue. Supermarkets and hypermarkets are ideal distribution channels for premium bottled water due to their wide reach and convenience. Consumers are increasingly seeking healthier and more sophisticated beverage options, and premium bottled water has emerged as a popular choice. These outlets offer a one-stop shopping experience, allowing customers to easily access a variety of products, including different brands and types of bottled water.
The online segment is anticipated to exhibit the highest CAGR of 9.3% in revenue during the forecast period. Online channels have become increasingly important for the sales of premium bottled water.E-commerceplatforms offer convenience, a wide reach, and the ability to target specific customer segments. Nowadays, many traditional supermarkets and grocery chains provide online ordering and home/doorstep delivery services, which is likely to drive the sales of premium bottled water through these channels.
The mineral water segment dominated the market in 2022 with a 42.0% share in revenue. Bottled mineral water usually contains ingredients such as calcium, magnesium, sodium, and zinc, which offer numerous health benefits such as lowering blood pressure, regulating blood circulation, and strengthening bones. These benefits boost the uptake of premium mineral bottled water. The growing awareness regarding the health benefits of premium mineral water, coupled with the increased spending on premium products including premium mineral water, is likely to boost the mineral water demand over the forecast period.
The sparkling bottled water industry is estimated to grow at a CAGR of 8.2% in the forecast period (2023-2030) in revenue. With the growing trend of leading a healthy lifestyle among people of all ages, individuals across the world are gradually turning to healthier and more inventive drinks, such assparkling water. Over the forecast period, the market is expected to be driven by consumers' escalating preference for sparkling water over sodas and sugary carbonated drinks.
In developed countries such as the U.S., premium bottled water has become a particularly dynamic commercial beverage category by registering as an attractive option for health-conscious consumers. A few consumers in the country view premium bottled water as not only a way of achieving hydration but also as a functional beverage. North America contains two of the three largest individual bottled water markets in the world, with the U.S. holding 82.5% of the overall regional revenue in 2022.
gradua高端瓶装水的消费lly gaining impetus in Canada and the country is expected to register a CAGR of 7.1%. With consumers carrying bottled water with them while traveling, as well as to workplaces, parks, and gyms. A noteworthy consequence of this transformation is that the number of calories Canadian consumers take in from beverages has declined. Canadian consumers are buying premium bottled water (flavored or plain) as a healthy and convenient beverage option.
The U.S. and Canada premium bottled water market is characterized by the presence of some large multinational and regional companies. Leading manufacturers hold a significant market share in the region. Companies have been implementing various expansion strategies such as mergers & acquisitions, marketing partnerships, capacity expansions, and strengthening of online presence to gain a competitive advantage over others in the market.
In January 2022, Liquid Death Mountain Water landed USD 75 million in Series C funding led by the Startup Studio Science, which helped launch the company and now owns a “strong minority” position.
In March 2021, Nestlé USA announced that it had acquired Essentia Water. Nestlé is sharpening its portfolio to focus on international premium and mineral water brands and healthy hydration products, such as functional water. This transaction was part of the continued transformation of Nestlé’s global water business, which was announced in June 2020.
Report Attribute |
Details |
Revenue forecast in 2030 |
USD 10.79 billion |
Growth rate |
CAGR of 7.6 % from 2023 to 2030 |
Base year for estimation |
2022 |
Historical data |
2017 - 2021 |
Forecast period |
2023 - 2030 |
Quantitative units |
Revenue in USD Million and CAGR from 2023 to 2030 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segment Covered |
Product, Distribution Channel, Country |
Country scope |
U.S. and Canada |
Key companies profiled |
Flow Hydration, ESENTIA WATER, LLC, Liquid Death Mountain Water, JUST Goods, Inc., Bling H2O, Roiwater, Beverly Hills Drink Company, Alpine Glacier Water Inc., BLVD Water, Berg Water |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
革命制度党cing and purchase options |
Avail customized purchase options to meet your exact research needs.Explore purchase options |
This report forecasts revenue growth at country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the U.S. and Canada premium bottled water market based on product, distribution channel and country.
Product Outlook(Revenue, USD Million, 2017 - 2030)
Spring Water
Sparkling Water
Mineral Water
Others
Distribution Channel Outlook(Revenue, USD Million, 2017 - 2030)
Supermarkets & Hypermarkets
Specialty Stores
Online
Others
Country Outlook (Revenue, USD Million, 2017 - 2030)
U.S.
Canada
b.The U.S. and Canada premium bottled water market size was estimated at USD 6.02 billion in 2022 and is expected to reach USD 6.43 billion in 2023.
b.The U.S. and Canada premium bottled water market is expected to grow at a compound annual growth rate of 7.6% from 2023 to 2030 to reach USD 10.79 billion by 2030.
b.U.S. dominated the U.S. and Canada premium bottled water market with a share of 82.5% in 2022. This is attributable to the with increased awareness about hydration, ingredients, and the source of materials, consumers in the U.S.
b.Some key players operating in the U.S. and Canada premium bottled water market include Flow Hydration, ESENTIA WATER, LLC, Liquid Death Mountain Water, JUST Goods, Inc.
b.Key factors that are driving the U.S. and Canada premium bottled water market growth include Rising concerns regarding decreasing ground water levels in the country, which results in the deterioration of water, and increasing instances of floods and others
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