Table of Contents
Chapter 1 Methodology and Scope
1.1 Market Segmentation and Scope
1.1.1 Segment Scope
1.1.2 Regional Scope
1.1.3 Estimates And Forecast Timeline
1.2 Research Methodology
1.3 Research Assumptions
1.4 Information Procurement
1.4.1 Purchased Database
1.4.2 Gvr’s Internal Database
1.4.3 Secondary Sources
1.4.4 Primary Research
1.4.5 Details Of Primary Research
1.5 Information Or Data Analysis
1.5.1 Market Formulation & Validation
1.5.2 Data Analysis Models
1.6 Market Formulation & Validation
1.6.1 Primary Validation
1.7 Model Details
1.7.1 Commodity Flow Analysis
1.8 List Of Secondary Sources
Chapter 2 Executive Summary
2.1 Orthopedic Regenerative Surgical Products Market Summary
Chapter 3 Orthopedic Regenerative Surgical Products Market Variables, Trends & Scope
3.1 Market Lineage Outlook
3.1.1 Parent Market Analysis
3.1.2 Ancillary Market Analysis
3.2 Orthopedic Regenerative Surgical Products Market Dynamics
3.2.1 Market Driver Analysis
3.2.1.1 Rise in the Prevalence of Orthopedic Diseases
3.2.1.2 Increasing Geriatric Population
3.2.1.3 Technological Advancements in the Products
3.2.2 Market Restraint Analysis
3.2.2.1 High Cost of Products
3.2.2.2 Stringent Regulatory Scenario
3.2.3 Market Opportunity Analysis
3.2.4 Market Challenge Analysis
3.3 Penetration And Growth Prospect Mapping, 2021
3.4 Swot Analysis, By Factor (Political & Legal, Economic And Technological)
3.4.1 Political & Legal
3.4.2 Economic Landscape
3.4.3 Technology Landscape
3.5 Orthopedic Regenerative Surgical Products Market Analysis Tools: Porters
3.5.1 Bargaining Power Of Suppliers: Low To Moderate
3.5.2 Bargaining Power Of Buyers: Moderate
3.5.3 Threat Of Substitutes: High
3.6 Regulatory Framework
3.6.1 FDA Consideration
3.6.2 Reimbursement Framework
3.6.3 HCPCS Coding
3.7 Technology Trend Analysis
3.8 Product Pipeline Analysis
3.9 Orthopedic Disease Prevalence
3.9.1 Estimated Hip Surgery Procedure Volumes By Country (2017 - 2030, Units)
3.9.2 Estimated Knee Surgery Procedure Volumes By Country (2017 - 2030, Units)
Chapter 4 Orthopedic Regenerative Surgical Products Market: COVID-19 Impact Analysis
4.1 Covid-19 Impact Analysis
4.1.1 Disease Prevalence Analysis
4.1.2 Current Impact Analysis
4.1.3 Future Impact Analysis
4.1.4 Impact On Market Players
Chapter 5 Orthopedic Regenerative Surgical Products Market: Segment Analysis, By Product, 2017 - 2030 (USD Million)
5.1 Product Market Share Analysis, 2021 & 2030
5.2 Orthopedic Regenerative Surgical Products Market, by Product, 2017 to 2030
5.3 Allograft
5.3.1 Allograft Market, 2017 - 2030 (USD Million)
5.3.2 Amniotic Products
5.3.2.1 Amniotic Products Market, 2017 - 2030 (USD Million)
5.3.3 Others
5.3.3.1 Others Market, 2017 - 2030 (USD Million)
5.4 Synthetic
5.4.1 Synthetic Market, 2017 - 2030 (USD Million)
5.5 Cell-based
5.5.1 Cell-Based Market, 2017 - 2030 (USD Million)
5.6 Viscosupplements
5.6.1 Viscosupplement Market, 2017 - 2030 (USD Million)
Chapter 6 Orthopedic Regenerative Surgical Products Market Analysis, by Application, 2017 - 2030, (Revenue, USD Million)
6.1 Application Market Share Analysis, 2021 & 2030
6.2 Orthopedic Regenerative Surgical Products Market, by Application, 2017 to 2030
6.3 Orthopedic Pain Management
6.3.1 Orthopedic pain management market estimates and forecasts, 2017 - 2030 (USD Million)
6.4 Trauma
6.4.1 Trauma market estimates and forecasts, 2017 - 2030 (USD Million)
6.5 Cartilage and Tendon Repair
6.5.1 Cartilage and tendon repair market estimates and forecasts, 2017 - 2030 (USD Million)
6.6 Arthroplasty/Joint Reconstruction
6.6.1 Arthroplasty/joint reconstruction market estimates and forecasts, 2017 - 2030 (USD Million)
6.7 Others
6.7.1 Others Market Estimates And Forecasts, 2017 - 2030 (USD Million)
Chapter 7 Orthopedic Regenerative Surgical Products Market: Segment Analysis, by End-Use, 2017 - 2030 (USD Million)
7.1 End-use Market Share Analysis, 2021 & 2030
7.2 Orthopedic Regenerative Surgical Products Market, By End Use, 2017 to 2030
7.3 Hospitals
7.3.1 Hospitals market estimates and forecasts, 2017 - 2030 (USD Million)
7.4 Ambulatory Surgery Centers
7.4.1 Ambulatory surgery center market estimates and forecasts, 2017 - 2030 (USD Million)
7.5 Others
7.5.1 Others market estimates and forecasts, 2017 - 2030 (USD Million)
Chapter 8 Orthopedic Regenerative Surgical Products Market: Regional Market Analysis 2017 - 2030 (USD Million)
8.1 Regional Market Share Analysis, 2021 & 2030
8.2 Regional Market Snapshot
8.3 North America
8.3.1 North America orthopedic regenerative surgical products market estimates and forecasts, 2017 - 2030 (USD Million)
8.3.2 U.S.
8.3.2.1 U.S. orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
8.3.3 Canada
8.3.3.1 Canada Orthopedic Regenerative Surgical Products Market, 2017 - 2030 (USD Million)
8.4 Europe
8.4.1 Europe Orthopedic Regenerative Surgical Products Market Estimates And Forecasts, 2017 - 2030 (USD Million)
8.4.2 U.K.
8.4.2.1 U.K. orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
8.4.3 Germany
8.4.3.1 Germany orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
8.4.4 France
8.4.4.1 France orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
8.4.5 Italy
8.4.5.1 Italy orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
8.4.6 Spain
8.4.6.1 Spain orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
8.5 Asia Pacific
8.5.1 Asia Pacific orthopedic regenerative surgical products market estimates and forecasts, 2017 - 2030 (USD Million)
8.5.2 Japan
8.5.2.1 Japan orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
8.5.3 China
8.5.3.1 China orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
8.5.4 India
8.5.4.1 India orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
8.5.5 Australia
8.5.5.1 Australia orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
8.5.6 South Korea
8.5.6.1 South Koreaorthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
8.6 Latin America
8.6.1 Latin America orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
8.6.2 Brazil
8.6.2.1 Brazil Orthopedic Regenerative Surgical Products market, 2017 - 2030 (USD Million)
8.6.3 Mexico
8.6.3.1 Mexico Orthopedic Regenerative Surgical Products market, 2017 - 2030 (USD Million)
8.6.4 Argentina
8.6.4.1 Argentina Orthopedic Regenerative Surgical Products market, 2017 - 2030 (USD Million)
8.7 MEA
8.7.1 MEA orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
8.7.2 South Africa
8.7.2.1 South Africa Orthopedic Regenerative Surgical Products market, 2017 - 2030 (USD Million)
8.7.3 Saudi Arabia
8.7.3.1 Saudi Arabia Orthopedic Regenerative Surgical Products market, 2017 - 2030 (USD Million)
Chapter 9 Orthopedic Regenerative Surgical Products Market - Company Profiles
9.1 Company Profiles
9.1.1 BAXTER
9.1.1.1 Company Overview
9.1.1.2 Financial performance
9.1.1.3 Product benchmarking
9.1.1.4 Strategic initiatives
9.1.2 ZIMMER BIOMET
9.1.2.1 Company Overview
9.1.2.2 Financial performance
9.1.2.3 Product benchmarking
9.1.2.4 Strategic initiatives
9.1.3 STRYKER
9.1.3.1 Company Overview
9.1.3.2 Financial performance
9.1.3.3 Product benchmarking
9.1.3.4 Strategic initiatives
9.1.4 SMITH+NEPHEW
9.1.4.1 Company Overview
9.1.4.2 Financial performance
9.1.4.3 Product benchmarking
9.1.4.4 Strategic initiatives
9.1.5 ALLOSOURCE
9.1.5.1 Company Overview
9.1.5.2 FINANCIAL PERFORMANCE
9.1.5.3 Product benchmarking
9.1.5.4 Strategic initiatives
9.1.6 AMNIOX MEDICAL, INC.
9.1.6.1 Company Overview
9.1.6.2 FINANCIAL PERFORMANCE
9.1.6.3 Product benchmarking
9.1.6.4 Strategic initiatives
9.1.7 ANIKA THERAPEUTICS, INC.
9.1.7.1 Company Overview
9.1.7.2 Financial performance
9.1.7.3 Product benchmarking
9.1.7.4 Strategic initiatives
9.1.8 VERICEL CORPORATION
9.1.8.1 Company Overview
9.1.8.2 Financial performance
9.1.8.3 Product benchmarking
9.1.8.4 Strategic initiatives
9.1.9 VSY BIOTECHNOLOGY GMBH
9.1.9.1 Company Overview
9.1.9.2 FINANCIAL PERFORMANCE
9.1.9.3 Product benchmarking
9.1.9.4 Strategic initiatives
9.1.10 APTISSEN S.A
9.1.10.1 Company Overview
9.1.10.2 Financial performance
9.1.10.3 Product benchmarking
9.1.10.4 Strategic initiatives
9.1.11 MIMEDX
9.1.11.1 Company Overview
9.1.11.2 Financial performance
9.1.11.3 Product benchmarking
9.1.11.4 Strategic initiatives
9.2 Market Participant Categorization
9.3 Public Companies
9.3.1 INNOVATORS
9.3.2 MARKET LEADERS
9.3.3 COMPANY MARKET POSITION ANALYSIS
9.3.4 SYNERGY ANALYSIS: MAJOR DEALS & STRATEGIC ALLIANCES
9.4 Private Companies
9.4.1 LIST OF PRIVATE COMPANIES
List of Tables
Table 1 List of secondary sources
Table 2 List of the key regulations, directives by countries
Table 3 List of private companies
Table 4 North America orthopedic regenerative surgical products market, by product, 2017 - 2030 (USD Million)
Table 5 North America orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
Table 6 North America orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 7 North America orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
Table 8 U.S. orthopedic regenerative surgical products market, by product, 2017 - 2030 (USD Million)
Table 9 U.S. orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
Table 10 U.S. orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 11 U.S. orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
Table 12 Canada orthopedic regenerative surgical products market, by product, 2017 - 2030 (USD Million)
Table 13 Canada orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
Table 14 Canada orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 15 Canada orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
Table 16 Europe orthopedic regenerative surgical products market, by product, 2017 - 2030 (USD Million)
Table 17 Europe orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
Table 18 Europe orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 19 Europe orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
Table 20 UK orthopedic regenerative surgical products market, by product, 2017 - 2030 (USD Million)
Table 21 UK orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
Table 22 UK orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 23 UK orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
Table 24 Germany orthopedic regenerative surgical products market, by product, 2017 - 2030 (USD Million)
Table 25 Germany orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
Table 26 Germany orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 27 Germany orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
Table 28 France orthopedic regenerative surgical products market, by product, 2017 - 2030 (USD Million)
Table 29 France orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
Table 30 France orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 31 France orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
表32意大利整形再生手术公关oducts market, by product, 2017 - 2030 (USD Million)
Table 33 Italy orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
Table 34 Italy orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 35 Italy orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
Table 36 Spain orthopedic regenerative surgical products market, by product, 2017 - 2030 (USD Million)
Table 37 Spain orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
Table 38 Spain orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 39 Spain orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
Table 40 Asia Pacific orthopedic regenerative surgical products market, by product, 2017 - 2030 (USD Million)
Table 41 Asia Pacific orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
Table 42 Asia Pacific orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 43 Asia Pacific orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
Table 44 Japan orthopedic regenerative surgical products market, by product, 2017 - 2030 (USD Million)
Table 45 Japan orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
Table 46 Japan orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 47 Japan orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
Table 48 China orthopedic regenerative surgical products market, by product, 2017 - 2030 (USD Million)
Table 49 China orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
Table 50 China orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 51 China orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
Table 52 India orthopedic regenerative surgical products market, by product, 2017 - 2030 (USD Million)
表53印度整形再生手术公关oducts market, by allografts, 2017 - 2030 (USD Million)
Table 54 India orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 55 India orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
Table 56 Latin America orthopedic regenerative surgical products market, by product, 2017 - 2030 (USD Million)
Table 57 Latin America orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
Table 58 Latin America orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 59 Latin America orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
Table 60 Brazil orthopedic regenerative surgical products market, by product, 2017 - 2030 (USD Million)
Table 61 Brazil orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
Table 62 Brazil orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 63 Brazil orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
表64年墨西哥整形再生手术products market, by product, 2017 - 2030 (USD Million)
Table 65 Mexico orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
表66年墨西哥整形再生手术products market, by application, 2017 - 2030 (USD Million)
Table 67 Mexico orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
Table 68 Argentina orthopedic regenerative surgical products market, by product, 2017 - 2030 (USD Million)
Table 69 Argentina orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
Table 70 Argentina orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 71 Argentina orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
表72年意味着整形再生手术刺激ucts market, by product, 2017 - 2030 (USD Million)
Table 73 MEA orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
Table 74 MEA orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 75 MEA orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
Table 76 South Africa orthopedic regenerative surgical products market, by component, 2017 - 2030 (USD Million)
Table 77 South Africa orthopedic regenerative surgical products market, by product, 2017 - 2030 (USD Million)
Table 78 South Africa orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
Table 79 South Africa orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 80 South Africa orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
Table 81 Saudi Arabia orthopedic regenerative surgical products market, by product, 2017 - 2030 (USD Million)
Table 82 Saudi Arabia orthopedic regenerative surgical products market, by allografts, 2017 - 2030 (USD Million)
Table 83 Saudi Arabia orthopedic regenerative surgical products market, by application, 2017 - 2030 (USD Million)
Table 84 Saudi Arabia orthopedic regenerative surgical products market, by end-use, 2017 - 2030 (USD Million)
List of Figures
Fig. 1 Orthopedic Regenerative Surgical Products market segmentation
Fig. 2 Methodology
Fig. 3 Market research process
Fig. 4 Data triangulation techniques
Fig. 5 Primary research pattern
Fig. 6 Primary research pattern
Fig. 7 Market research approaches
Fig. 8 Value-chain-based sizing & forecasting
Fig. 9 QFD modeling for market share assessment
Fig. 10 Market formulation & validation
Fig. 11 Orthopedic Regenerative Surgical Products Market outlook (2021, USD Million)
Fig. 12 Parent market analysis
Fig. 13 Ancillary market analysis
Fig. 14 Orthopedic regenerative surgical products market dynamics analysis
Fig. 15 Orthopedic regenerative surgical products market driver analysis
Fig. 16 Common causes of spinal injury, 2018
Fig. 17 Orthopedic regenerative surgical products market restraint impact
Fig. 18 Penetration & growth prospect mapping by end-use, 2021
Fig. 19 Ortho regenerative technologies: Product pipeline analysis
Fig. 20 COVID-19 confirmed cases around the world
Fig. 21 Orthopedic Regenerative Surgical Products market: Product movement analysis
Fig. 22 Orthopedic Regenerative Surgical Products market product outlook: Key takeaways
Fig. 23 Allograft market, 2017 - 2030 (USD Million)
Fig. 24 Amniotic products market, 2017 - 2030 (USD Million)
Fig. 25 Others market, 2017 - 2030 (USD Million)
Fig. 26 Synthetic market, 2017 - 2030 (USD Million)
Fig. 27 Cell-based market, 2017 - 2030 (USD Million)
Fig. 28 Viscosupplements market, 2017 - 2030 (USD Million)
Fig. 29 Orthopedic Regenerative Surgical Products market: Application movement analysis
Fig. 30 Orthopedic Regenerative Surgical Products market application outlook: Key takeaways
Fig. 31 Global orthopedic pain management market, 2017 - 2030 (USD million)
Fig. 32 Global trauma repair market, 2017 - 2030 (USD million)
Fig. 33 Global cartilage and tendon repair market, 2017 - 2030 (USD million)
Fig. 34 Global arthroplasty/joint reconstruction market, 2017 - 2030 (USD million)
Fig. 35 Global others market, 2017 - 2030 (USD million)
Fig. 36 Orthopedic Regenerative Surgical Products market: End-use movement analysis
Fig. 37 Orthopedic Regenerative Surgical Products market end-use outlook: Key takeaways
Fig. 38 Global hospitals market, 2017 - 2030 (USD million)
Fig. 39 Global ambulatory surgical centers market, 2017 - 2030 (USD million)
Fig. 40 Global others market, 2017 - 2030 (USD million)
Fig. 41 Regional outlook, 2021 & 2030
Fig. 42 Regional marketplace: Key takeaways
Fig. 43 North America orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
Fig. 44 U.S. orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
Fig. 45 Canada Orthopedic Regenerative Surgical Products market, 2017 - 2030 (USD Million)
Fig. 46 Europe orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
Fig. 47 U.K. orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
Fig. 48 Germany orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
Fig. 49 France orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
Fig. 50 Italy orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
Fig. 51 Spain orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
Fig. 52 Asia Pacific orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
Fig. 53 Japan orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
Fig. 54 China orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
Fig. 55 India orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
Fig. 55 Australia orthopedic regenerative surgical products market, 2017 - 2030 (USD Million)
图55韩国整形再生surgical products market, 2017 - 2030 (USD Million)
Fig. 56 Latin America Orthopedic Regenerative Surgical Products market, 2017 - 2030 (USD Million)
Fig. 57 Brazil Orthopedic Regenerative Surgical Products market, 2017 - 2030 (USD Million)
Fig. 58 Mexico Orthopedic Regenerative Surgical Products market, 2017 - 2030 (USD Million)
Fig. 59 Argentina Orthopedic Regenerative Surgical Products market, 2017 - 2030 (USD Million)
Fig. 60 MEA Orthopedic Regenerative Surgical Products market, 2017 - 2030 (USD Million)
Fig. 61 South Africa Orthopedic Regenerative Surgical Products market, 2017 - 2030 (USD Million)
Fig. 62 Saudi Arabia Orthopedic Regenerative Surgical Products market, 2017 - 2030 (USD Million)
Fig. 63 Market participant categorization
Fig. 64 Orthopedic regenerative surgical products: Company market position analysis
Fig. 65 Strategy mapping